The AI revolution isn't optional for product managers. While others debate whether to become "AI PMs" or "regular PMs," they're missing the point entirely: every product role will be an AI role as it changes work around features, growth, scaling, and product market fit.
This course isn’t about adding a chatbot. It’s about mastering the fundamentals to see possibilities others miss. Through our practical BUILD framework, you'll master the building blocks of everything from foundation models to multi-agent systems.
We approach the topic through the lens of product management rather than engineering. You’ll develop the deep understanding needed to conceive, build, and deliver AI products. This isn’t about tacking on another skill to your LinkedIn profile; it’s about building new core foundational knowledge to build the next 10 years of your career.
Brian Balfour
Founder/CEO of Reforge
Brian is Founder/CEO of Reforge, former VP Growth at HubSpot, and advisor/investor in Loom, Gametime, Census, and many more. Brian has dedicated himself to learning and applying the shift AI is bringing to building and growing products.
TBA
TBA
TBA
In the past 25 years there have been multiple waves of innovation—Internet 1.0, the rise of cloud computing, the mobile revolution. Each has changed the way we build and deliver products. Yet none of these previous transformations fully prepares us for the radical shift that Generative AI brings to the table. We cover:
The gap between success and failure in AI isn't just technical - it's about deeply understanding what's possible, what's coming, and what's better bought than built. With each new capability or architectural improvement in AI, your foundational knowledge will help you adapt and leverage these changes faster than competitors who never took the time to learn the basics. We cover: