Product Initiative Hypothesis

Ready to Validate

I believe that an increase in community engagement rate

will be reached if community consumers who've already published

achieve a higher sense of recognition from their effort to create content

with a community rewards experience

Business Context

Opportunity

What Problems We Will Solve?

How does this initiative relates to Product overall Strategy? What are the main user needs our initiative must address? How will the initiative address these issues? Who is the target audience?

• Users who generate content within the community currently have limited access to the "results" stemming from their posts and/or comments. With the development of the "My Publications" interface, an avenue has been created to furnish content creators with information regarding the quantity of comments, reactions, and views generated by their posts.
• By leveraging these metrics, our aim is to elevate the level of engagement exhibited by these users towards this functionality. Furthermore, we are striving to confer visibility upon the most engaged users within the community to the broader membership. This strategic move intends to motivate non-publishing members to contribute as well, thereby bestowing a reputation upon them to uphold.
• Consequently, our objective is to expedite the availability and significance of supplementary content for consumption and interaction within Club communities. This initiative will effectively heighten the value proposition for Creators who have embraced this feature. In order to ensure a more impactful influence on the adoption of new creators into the community, it will be imperative to harness creators who have already embraced the community concept as a foundation for supporting our acquisition strategy.

Evidence

Any data that reinforce this problem/opportunity

1. Community Landscape

• Average of [Redacted] members per membership with access to Hotmart Club.